Guidance for Selling with Greeting Card Display Stands
Handmade greeting cards are always popular to make and receive. The crafting process opens up a variety of new crafts for us to try out on our card blanks and the end results are beautiful and unique. A vast number of hobbyists also make some money through their cards. Due to their very creative nature the possibilities for exhibiting the cards are varied and a quick search of craft sites and magazines will reveal some great homemade ideas – whilst others opt for purchasing greeting card display stands. New crafters often look for advice on how best to display their cards:
1 – Arranging your cards by occasion is a good idea then anyone looking to buy for a certain event doesn’t waste time trawling through all of your stock – having saved time and found what they wanted, they’ll probably be in the mood for browsing!
2 – Having a variety of cards on display should encourage interest to your stand, but many of us like to pick them up and have a closer look, so it’s worthwhile investing in cellophane wrappers to keep the cards in mint condition.
3 – A simple arrangement with a strong central focus, maybe on a new idea that you are hoping will be your best seller, should draw the attention of the crowd.
4 – Tiered stands or counter spinners are great for maximising the visibility and quantity of cards in a small space, whether that is a table top at a craft fair or a counter top in a local outlet. Compact floor spinners offer more display pockets and fit into the tightest spaces. Most can be fitted with header boards promoting your business name or web site. Clear acrylic stands are great for full face visibility or displaying one or two promotional cards. A business card holder or leaflet display placed within easy reach of customers is a good marketing tool.
5 – Devote as much creativity to the display as you do to your cards and you will really do them justice.
Finally, view everything through the eye of the purchaser, visualize yourself in a card shop making a purchase and make any changes necessary to optimise the impact of your greeting card display stands. The more effort you put into getting the display right the better results you will see.
There are a broad variety of Display Stand available online and some excellent ones at Display Stands be sure to have a good look around before making a purchase.